You've seen the ads: "Make $1,000/month renting your car!" But is peer-to-peer car rental actually worth it? As an Arizona-based platform, we're going to give you the real numbers—the good, the bad, and everything in between.
The Short Answer
Yes, renting out your car can be worth it in Arizona—but it depends on your vehicle, location, time commitment, and which platform you use. Hosts in the Phoenix metro area typically earn between $400-$1,500 per month, with some luxury and specialty vehicles earning significantly more.
What Arizona Hosts Actually Earn
Let's look at real earning potential based on vehicle type and rental frequency.
Economy Vehicles ($40-$60/day)
A Toyota Camry or Honda Civic renting 15 days per month at $50/day generates $750 gross. On ItWhip's 75% tier, that's $562.50 in your pocket. Not life-changing, but meaningful if the car would otherwise sit unused.
SUVs and Crossovers ($70-$100/day)
A Ford Explorer or Toyota 4Runner commands higher rates, especially for family trips and outdoor adventures. At $85/day for 15 days, you're looking at $1,275 gross—$956 net on the 75% tier or $1,147 on the 90% tier.
Luxury Vehicles ($150-$300/day)
This is where Arizona's market shines. A BMW, Mercedes, or Tesla renting at $200/day for 12 days generates $2,400 gross. On ItWhip's 90% tier, that's $2,160 net monthly income from a car that might otherwise depreciate in your garage.
Specialty/Exotic ($300-$800/day)
Corvettes, Porsche 911s, and exotic rentals during events like Barrett-Jackson can command premium rates. Some hosts report single-weekend earnings exceeding $2,000 during peak events.
The Costs You Need to Consider
Gross earnings don't tell the whole story. Here's what eats into your profits.
Insurance
Your personal auto insurance may not cover commercial rental use. Options include:
- Platform Insurance (40% tier): No additional cost, but you keep less
- P2P Insurance Add-on ($50-$150/month): Unlocks 75% tier
- Commercial Policy ($200-$400/month): Unlocks 90% tier, best for high-volume hosts
The math usually favors upgrading your insurance if you're renting more than 10 days per month.
Increased Wear and Tear
More miles means more maintenance. Budget for:
- Oil changes every 3,000-5,000 miles ($50-$100)
- Tire wear (accelerated in Arizona heat)
- Brake pads and other wear items
- More frequent detailing ($20-$50 per rental)
A reasonable estimate is $0.15-$0.25 per mile in additional wear costs.
Depreciation
This is the hidden cost. A car driven 15,000 extra miles per year will depreciate faster. However, if you're generating $10,000+ annually in rental income, depreciation may be offset—especially if the car would depreciate anyway sitting in your driveway.
Time Investment
Car rental isn't purely passive income. You'll spend time on:
- Responding to booking requests (10-15 min each)
- Vehicle handoffs (15-30 min each, unless using remote pickup)
- Cleaning between rentals (30-60 min or $20-$50 for professional detail)
- Managing calendar and pricing
Most hosts spend 3-5 hours per week managing a single vehicle.
Arizona-Specific Advantages
Arizona is actually one of the best states for P2P car rental. Here's why.
Year-Round Tourism
Phoenix sees consistent visitor traffic: winter snowbirds, spring training fans, summer convention attendees, and fall event-goers. Unlike seasonal markets, Arizona hosts can rent year-round.
Event Premium Pricing
Major events create surge opportunities:
- Spring Training (Feb-Mar): Baseball fans need wheels. Rates spike 40-60%.
- Barrett-Jackson (Jan): Car enthusiasts rent premium vehicles. Exotic cars see huge demand.
- Phoenix Open (Feb): Golf fans from across the country need transportation.
- Arizona Bowl, Fiesta Bowl: College football brings rental demand.
No State Income Tax
Arizona doesn't tax personal income, so your car rental earnings aren't diminished by state taxes (federal taxes still apply).
Real Host Scenarios
Let's look at three realistic Arizona host profiles.
Scenario 1: The Casual Host
Vehicle: 2022 Toyota RAV4
Rentals: 8-10 days/month (weekends + occasional weekday)
Rate: $75/day
Monthly Gross: $675
Platform Tier: 75% (has P2P insurance)
Net After Platform: $506
Estimated Costs: $75 (cleaning, minor wear)
Actual Profit: ~$430/month
Worth it? Yes—for $430/month and 2-3 hours/week of effort, this host covers their car payment.
Scenario 2: The Serious Side Hustler
Vehicle: 2023 Tesla Model 3
Rentals: 18-20 days/month
Rate: $120/day
Monthly Gross: $2,280
Platform Tier: 90% (commercial insurance)
Net After Platform: $2,052
Insurance Cost: $250/month additional
Other Costs: $150 (charging, cleaning, wear)
Actual Profit: ~$1,650/month
Worth it? Absolutely—this host earns nearly $20,000/year from a vehicle they also drive personally.
Scenario 3: The Event Specialist
Vehicle: 2021 Ford Mustang GT Convertible
Rentals: 6-8 days/month (focused on events/weekends)
Rate: $175/day (up to $300 during events)
Monthly Gross: $1,200 average ($2,500+ during peak months)
Platform Tier: 90%
Net After Platform: $1,080 average
Costs: $200 (premium detailing, insurance)
Actual Profit: ~$880/month average
Worth it? Yes—minimal time investment, fun car stays in great condition, solid returns during peak seasons.
When It's NOT Worth It
Be honest with yourself. Car rental isn't for everyone.
- Your car is your only vehicle: You need reliable access to your car
- High-mileage or older vehicle: Maintenance costs will eat profits
- You're uncomfortable with strangers using your car: This is real—some people can't get past it
- Your insurance prohibits it: Some policies explicitly exclude commercial use
- You live far from demand centers: Rural Arizona hosts see less booking activity
How to Maximize Your Earnings
If you decide to move forward, here's how to succeed.
Price Competitively
Check what similar vehicles rent for in your area. Slightly undercutting the market wins bookings, especially when you're new and building reviews.
Take Great Photos
Clean your car thoroughly, photograph in good lighting, and capture both exterior and interior from multiple angles. Quality photos directly correlate with booking rates.
Enable Instant Book
Hosts with instant booking enabled see 30-40% more bookings than those requiring approval.
Respond Quickly
Response time matters. Aim for under 1 hour during waking hours. Fast responders rank higher in search results.
Offer Delivery
Airport delivery in Phoenix is huge. Charging $30-$50 for Sky Harbor delivery significantly expands your renter pool.
The Bottom Line
Is renting out your car worth it in Arizona? For most people with a decent vehicle in the Phoenix metro area: yes. You can realistically earn $400-$1,500/month with moderate effort.
The key is going in with realistic expectations. This isn't get-rich-quick money. It's a legitimate side income that can cover car payments, offset depreciation, and put extra cash in your pocket—if you're willing to put in the work.
Ready to see what your car could earn? List on ItWhip and keep up to 90% of every booking.