Meet Choé
Pronounced "Kow-We"
The AI that books cars for you
Choé is AI-powered and can make mistakes. Always verify booking details.
What is Choé?
ItWhip's proprietary AI booking assistant. Not a search box. Not a chatbot. A booking companion that understands what you need and finds it for you.
Not a Chatbot
Choé is a booking companion powered by advanced language models. It understands context, calculates budgets, and actually books cars.
Natural Conversation
Type like you're texting a friend. No dropdowns. No filters. Just tell Choé what you need.
Arizona Expert
Choé knows Arizona — weather patterns, traffic, neighborhoods, and local hosts. Built for the desert, expanding globally.
Constantly Improving
Choé learns from every conversation to get smarter. New features and capabilities added regularly.
Powered by choe.cloud
The AI infrastructure behind Choé. Available for developers and businesses.
How Choé Works
From "I need a car" to "You're booked" in 7 simple steps
Tell Choé What You Need
Just type naturally. Location, dates, preferences — Choé understands.
Tell Choé What You Need
Just type naturally. Location, dates, preferences — Choé understands.
"I need an SUV in Phoenix for next weekend, under $60/day"Choé Searches Inventory
Real-time search across all available vehicles. Weather and traffic considered.
Choé Searches Inventory
Real-time search across all available vehicles. Weather and traffic considered.
Searching 150+ cars in Phoenix area...Compare Your Options
See matching vehicles with photos, prices, and features. Ask follow-up questions.
Compare Your Options
See matching vehicles with photos, prices, and features. Ask follow-up questions.
"Which one has the best reviews?"Confirm Your Selection
Pick the car you want. Choé shows you the full breakdown — no hidden fees.
Confirm Your Selection
Pick the car you want. Choé shows you the full breakdown — no hidden fees.
Toyota RAV4, $52/day, no deposit, 4.9★Verify Your Identity
Quick ID verification for first-time users. Already verified? Skip this step.
Verify Your Identity
Quick ID verification for first-time users. Already verified? Skip this step.
Upload your driver's licenseSecure Payment
Powered by Stripe. Your card is authorized but not charged until host approval.
Secure Payment
Powered by Stripe. Your card is authorized but not charged until host approval.
Payment secured — waiting for hostYou're Booked!
Confirmation email sent. Coordinate pickup with your host. Hit the road.
You're Booked!
Confirmation email sent. Coordinate pickup with your host. Hit the road.
Booking confirmed! Check your email.Smart Features
What makes Choé more than just a search box
Instant Search
Finds matching cars in seconds. No more scrolling through endless listings.
Weather-Aware
Recommends vehicles based on Arizona weather. Convertible when it's sunny, SUV when it rains.
Budget Calculator
"$500 for 4 days" — Choé calculates your daily rate and finds cars that fit.
No-Deposit Finder
Prioritizes cars with no security deposit. Keep your money in your pocket.
Natural Language
Type like you're texting a friend. "I need an SUV for 6 people, under $50/day."
7-Layer Security
Protected against abuse and prompt injection. Your conversations are safe.
Extended Thinking
Complex queries get deeper reasoning. Choé thinks harder when you need it.
Smart Search
Understands "cheap" means budget-friendly. "Nice" means luxury. No filters needed.
Choé Trip Planner
Not "here's a Pinterest board" — an AI that pulls real data and builds actionable itineraries with live bookings.
One conversation. Everything connected. Car is booked.
Join the waitlist at choe.cloudConversational Commerce
The engine behind Choé isn't car-rental-specific. The pattern is universal.
Car Rentals
"SUV in Phoenix, under $50/day"
Hotels
"Hotel near Old Town Scottsdale"
Shopping
"Wireless headphones, $80, not Beats"
Groceries
"Tacos for 6, dairy-free, under $40"
Real Estate
"3BR in Tempe, under $400K, pool"
Electronics
"Laptop for video editing, 32GB RAM"
"The decision layer is worth more than the payment layer because it comes first."
Choé Auto
The first AI that lives in your car and handles commerce while you drive. CarPlay & Android Auto integration.
Desktop
Browse, plan, save to cart
Phone
Review, compare, manage
CarPlay / Android Auto
Purchase by voice
Hands-free booking experience
"Choé, my cart"Reads back your saved vehicles with current pricing
"Book number 1"Confirms details — price, dates, payment method
"Confirm"Booked. Confirmation sent. Hands on wheel.
Safety First
While driving, Choé is voice-only. No visual browsing. No scrolling. Full browsing with photos and comparisons is for when you're parked.
Choé Cloud Platform
The AI infrastructure for car rental — and eventually, all commerce. Add conversational booking to your platform.
Choé AI
Consumer search app (web + mobile)
Choé Element
Embeddable UI component for websites
Choé Provider API
REST API for full control
Choé Provider SDK
npm, pip, gems packages
Choé Dashboard
Management console
Choé Docs
Developer documentation
$ npm install @choe/sdk • $ pip install choe-cloud
Privacy & Security
7-layer security system protects every conversation
Bot Detection
1000+ bot signatures blocked automatically
Rate Limiting
Prevents abuse with smart request throttling
Prompt Injection Protection
11+ attack patterns detected and blocked
End-to-End Encryption
All conversations encrypted in transit and at rest
Your Privacy Matters
Choé runs on secure cloud infrastructure with automatic backups, redundancy, and 24/7 monitoring. Powered by industry-standard security practices.
Tips for Best Results
Get the most out of your conversations with Choé
Be Specific About Location
Tell Choé exactly where you need the car. City, neighborhood, or even airport.
"SUV in Scottsdale near Old Town" or "car near Phoenix Sky Harbor"Mention Your Budget Upfront
Choé can calculate daily rates from a total budget. No math required.
"$400 total for 5 days" → Choé finds cars under $80/dayTell Choé Your Preferences
SUV, sedan, electric, luxury, rideshare-ready — Choé knows them all.
"I need something for DoorDash" → Choé finds rideshare-approved carsInclude Dates When Possible
Choé can search with or without dates, but specific dates get better results.
"Next Friday to Sunday" or "March 15-18"Ask Follow-Up Questions
Didn't find what you want? Ask Choé to filter more, show different options, or explain features.
"Show me only cars with no deposit" or "What about electric cars?"Ask About No-Deposit Options
Many of our hosts offer cars with no security deposit. Just ask!
"I want a car with no deposit required"Frequently Asked Questions
Common questions about Choé
Is Choé a real person?
No. Choé is an AI-powered booking assistant created by ItWhip. Choé uses advanced language models to understand your needs and find the perfect car. While Choé feels conversational, there's no human on the other end — just really smart AI.
How does Choé find cars so fast?
Choé searches our real-time inventory database the moment you describe what you need. There's no loading of separate pages or clicking through filters — Choé translates your natural language into an instant search and returns matching vehicles in seconds.
Can Choé make mistakes?
Yes. While Choé is highly accurate, it's still AI and can occasionally misunderstand requests or provide incorrect information. Always verify booking details (dates, prices, vehicle) before confirming. If something looks wrong, just tell Choé and it will correct itself.
Is my conversation with Choé private?
Yes. Your conversations are not sold to third parties. We use conversation data only to improve Choé's responses and provide you better service. All data is encrypted and protected by our 7-layer security system.
How do I report an issue with Choé?
If Choé isn't working correctly or gave you wrong information, please contact support@itwhip.com with details of your conversation. You can also use the feedback button in the chat interface. We take all reports seriously and use them to improve Choé.
What is choe.cloud?
choe.cloud is our developer platform where businesses can integrate Choé into their own websites and apps. If you're a car rental company or fleet operator, you can add Choé's conversational booking experience to your platform. Visit choe.cloud to learn more.
Does Choé work outside Arizona?
Currently, Choé is optimized for Arizona car rentals — Phoenix, Scottsdale, Tempe, Mesa, and surrounding areas. We're expanding to new regions soon. Choé knows Arizona weather, traffic patterns, and local hosts like no other AI.
Can Choé help me plan my whole trip?
Coming soon! Choé Trip Planner (currently in beta) will help you plan entire trips — flights, hotels, cars, restaurants, and activities — all in one conversation. Join the waitlist at choe.cloud to be notified when it launches.
How is Choé different from a chatbot?
Traditional chatbots follow scripts and can only handle predefined questions. Choé understands context, remembers your preferences, calculates budgets, checks weather, and actually books cars for you. It's not a chatbot — it's a booking companion powered by advanced AI.
What happens if I have a problem during my trip?
Choé handles bookings, but our human support team handles trip issues. For roadside assistance, accidents, or disputes, contact ItWhip support at support@itwhip.com or call our 24/7 hotline. Your booking confirmation includes all emergency contact details.
Ready to Try Choé?
Find your perfect car in Arizona with just a conversation. No filters. No dropdowns. Just tell Choé what you need.
Choé can make mistakes. Always verify booking details before confirming.